If you missed my last post about the Instagram algorithm, you will definitely want to go back and read it to understand the types of engagement, which engagement is most valuable for getting your posts seen, and the importance of Instagram engagement.
This post isn't about the who or the what of engagement, but definitely a how to. I am going to provide you with three actionable things that you can start incorporating to get more engagement on your Instagram:
Tell your followers to turn on their notifications. This one gets overlooked ALL the time because it's not as easy to do as it is on Facebook. Basically all they have to do is go to your Instagram profile, click the three dots in the top right hand corner, and click "Turn on Post Notifications" at the bottom of the pop up menu. A picture showing them the steps in your stories is super helpful.
Engage with your followers on their posts. This can be as simple as going out and liking 3-4 pictures and leaving a meaningful comment on a post of theirs. This shows your followers that you care, builds a relationship with them, and ultimately will encourage them to engage with you in return.
Use clever call-to-actions in your captions. CTA's are everything and can truly makes all the difference in your engagement. With a good CTA (like the ones I share in my Instagram Secrets course) I can get 50+ organic comments on a post.
Once you implement all of these on Instagram you will start seeing an increase in engagement on your posts. I just want to add a valuable piece of information here: when your followers take time to engage with you, take the time to show gratitude and engage back with them, even something as simple as replying "thank you" to a comment of theirs.
And one final word on engagement, Instagram engagement is a blessing, it is an opportunity for your followers to connect with you and for you to connect with your followers. Don't take it for granted. :)
If you want to learn more ways to increase your engagement check out my Instagram Secrets for Network Marketers course.